Developer Tools

The Cardlytics Publisher platform 2.0 provides a wide range of supporting tools, including a standard billing and reporting suite, marketing playbooks, and dedicated account servicing.

Using the platform, developers can take advantage of Reporting, Webhooks and Real-Time Messaging tools to track and improve customer engagement, as well as track platform activity and tranactional behavior.

Supporting Tools

Tool	Description
Reporting & Reconciliation	Describes key Publisher metrics for tracking customer engagement and program performance.
Webhooks	Shows you how you can communicate with customers based on platform activity or transactional behavior.
Real-Time Messaging	Explains how to set up RTM for posting events to publishers as soon as they are made available.
Sending Data	Describes the API Request processes for ingesting transaction data from a publisher.
Rewards Settlement	Discusses the periodic (default: monthly) reward settlement data for publishers, which is integral to the success of the Cardlytics system.